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Font budweiser5/1/2023 ![]() ![]() The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament. The spot cleverly uses the tunnel as a metaphor to connect fans to the emotion and anticipation the players feel before the match, inspiring them to take the next step in their journey towards pursuing their dreams. It contrasts nicely against the bold and more basic style of. The campaign is anchored by a cinematic film featuring the athletes and a diverse group of fans making their way through the player’s tunnel with conviction toward the FIFA World Cup pitch. A fun, casual font, Yellowtail is a fat brush script typeface with a mix of connecting letterforms. Overall, the Budweiser logo is quite different from the logo of their most famous brand, the Bud Light logo. ![]() In areas where the white of the font overlaps or extends past the red bowtie, red shading is used to make the text stand out. ![]() The campaign film was developed in partnership with creative agency Wieden+Kennedy. The wordmark for Budweiser is written with a curling script font that uses elaborate loops on the uppercase B. Budweiser, an Anheuser-Busch InBev (AB InBev) brand and FIFA World Cup sponsor, has debuted a global rallying-cry for fans: “The World is Yours to Take.” In partnership with international football players Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser has launched its FIFA World Cup campaign in more than 70 countries. ![]()
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